Ufone Follows Mobilink - Launches Voice Portal

Following Mobilink’s recent launch of a voice portal (covered here) titled ‘Mobilink World’, by-lined ‘Sab Batata Hai’, Ufone has also launched a voice portal. This one is titled ‘Utalk’ and by-lined as ‘bool kay suno’ is accessed by dialing 777. The IVR assisted voice portal has songs, jokes, recipes etc but as noted earlier, voice portals in Pakistan, like most of the other places, are still short of being a real voice-driven search platform which could be of immense relevance to the local population.