Mobilink – the SMP cellular operator in Pakistan – is announcing free International Long Distance calls for Jazz – its prepaid brand. The announcement says that only air time would be charged – something around Rs 2.50 per min (4 cents per min) and that no specific destinations were mentioned as exclusions to this rate.
Comments from real users on whether the new ‘offer’ actually works or not are not yet available.
Apparently, if this proves to be a short term offer, it can easily be equalled to a desperate effort of making customers live with the irksome service in charm of free International calling.
If this is marketing, it is smart. If this is competition, this is bloody.