DIDX – DID Exchange from Super Technologies- with Rehan Ahmed Allahwala from Karachi (yes he travels a lot but is based in Karachi) as one of its main drivers bags one of the forty three companies that received the Internet Telephony Excellence Award for 2006. The award is organized by TMC, a galaxy of communication related print and on-line publications.
Other companies that bagged the award included Alcatel, Inter-Tel, Inc., Juniper Networks, Netcentrex, Overture Networks, Samsung, Toshiba and Verizon.
Super Technologies have managed to remain ahead of the technological curve specially when compared to local companies. As early as in 1995, the company that was later to become Super Technologies was offering Faxaway services (international fax over email) to the local market. At that time, international calls cost you an arm and a leg and email was still a novelty. From Faxaway to DIDX, the company rolled as many services as the number of alphabets in English. Some of which that I can remember off the hand include Internet telephone line where the users used to get a US number for their soft or hard IP phones, call center solutions, IP PBX etc.
DIDX works on the novel concepts of useless-for-me-but-gem-for-others concept of sharing and exchanging DID (Direct Inward Dialing) numbers between Telecos of the world. Each Telco that operates anywhere in the world has access or ownership of the local E.164 telephone numbers. Using DIDX services, and the magic of VoIP protocols, Telcos can offer their cheap DID resources to others and gain DID resources on other networks for their customers use.
DIDX assumes cheap, resilient Internet available everywhere where its services are used – a situation that cannot be taken for granted in contemporary regulatory environment of Pakistan. However, despite the fact, DIDX is picking up in Pakistan. A number of Telcos are opting for DIDX services and offering a myriad of telephone numbers atop their local loop services in Pakistan.