Telenor announced a GPRS/EDGE based valued added which they are calling Mobile TV (look here for content roundup by Farhan of OurE61). This is different than the chip-based, 470 to 862 MHz analog TV reception on cell phone that can potentially be realized by technologies like FLO from Qualcomm. As rightly pointed out by this in-depth review of Telenor Mobile TV by Osama at Green & White, the service is expensive and sports pretty high procedural entry barriers.
The stunt might not have a lot of takers in the local Pakistani market but this, along with the Telenor Akhbar service (reviewed here), should send a few chills down the spine for the operators who are still basking in just the volumes of voice. With rates approaching the 50 paisa boundary and tele-density at 33%, contents will become the ARPU