Name Trouble

As projected by G&W about the regulation domain overlap on the Telenor Mobile TV announcement, the Norwegians got a call from PEMRA. Dawn reports today:

Telenor launched TV mobile service late last month without obtaining a licence from Pemra. “Pemra has issued a notice to Telenor, seeking explanation about its mobile phone TV service without its permission,” a spokesman for the authority told this correspondent here on Thursday. ..

The PTA/PEMRA confusion on the regulation of the topic of Telenor’s Mobile TV, it seems, will continue for a while. As we tipped earlier, Telenor might have avoided all this hassle had they named the baby correctly as a Value Added Service. But marketeers, in their efforts of being the first ones, often ask for trouble.

On a related note, Farhan estimates that it will cost Rs 225 per hour to use the service. Hmm.. any couch potatoes around?

P.S: Telenor is happy  on its Pakistan operations Q1 results.

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