Pakistan Post is reportedly facing a 20% volume decrease every year. This could directly be attributed to the penetration of modern communication means such as cellular telephony and Internet. The state owned organization is now planning a new service that would allow users to send messages to their loved ones in remote areas using a website of Pakistan Post. The message will than be sent via Pakistan Post’s traditional network of paper mail to these areas.
India launched this service (called ePost) 4 years ago. So much for innovative thinking.