“The market will dive down to the ’50 paisas per minute, anywhere in Pakistan’ level – in five years. ” These were the ‘prophetic’ words that were ‘very in’ two years ago when two additional licenses were given to Warid and Telenor in Pakistan. Telecom executives would announced this to each other. Little did they know that they are only half correct. The 50 paisa per minute anywhere would come but that would not take the whole five years!
The competition in the Pakistani cellular sector is fueling the price war like never before. Although the ‘aath anay’ (old local term for half a rupee) milestone is still not here, the prices have come down to a point where the marketeers of the services can bring in the 50 paisa mention in their sales pitches with fine prints telling us that this is for 30 seconds, on-net and/or for close user groups of friends and families.
CMPak (previously known as Paktel) announced their new package plans which flashes the 50 paisas rate.
CMPak Limited – formerly Paktel and China Mobile’s first venture outside China ñhas introduced a new tariff package named “Power Package”, said a statement on Monday.
It said the package offered its subscribers 50paisas per 30 seconds (on net) the lowest call rates in the market – from 7 pm to 10 pm. Moreover a customer can enjoy three (on-net) friends and family numbers for the same rate throughout the day, it added.
Lower rates, while a welcome news to the subscribers, would also mean that operators would have to be vigilant on their spendings and accurate in their planning and execution. This would also mean that the operators would have to pay attention to value added services and other revenue enhancers.